When: October 30th 2025 19h
Where: Impact Hub Málaga
Callejones del Perchel, 8 29002 Málaga
Join us at Impact Hub Málaga for a new talk with Nicole Schafhausen, Digital Marketing, E-commerce, and Analytics Expert and former Headof Growth Marketing at Chantelle Group.
In a cookieless world, marketers face a familiar challenge: data everywhere, but not enough clarity to prove impact with confidence. This talk shares the journey of the women’s lingerie retailer Chantelle, who built an in-house BI solution to bring scattered data together in one place for real-time insights. By connecting the dots across teams and channels, they unlocked faster decisions, deeper customer understanding, and measurable results. More than a technical project, it became a vision of how companies can thrive with first-party data and turn data chaos into clarity for smarter, faster marketing decisions.
Who is our speaker?
Nicole Schafhausen, Digital Marketing, E-commerce, and Analytics Expert and former Head of Growth Marketing at Chantelle Group, a leading women’s lingerie retailer, brings over 13 years of experience in digital growth, marketing performance, and data analytics. A German native who spent over a decade in France, she has driven e-commerce growth and international expansion for retail and SaaS brands across Europe and global markets. A passionate project manager, Nicole combines strategic vision with hands-on execution to deliver digital growth and data-driven solutions that help companies make smarter decisions.