When: June 13th 2024 19h
Where: Impact Hub Málaga
Calle Callejones del Perchel, 8 29002 Málaga
Join us at Impact Hub Malaga for a new talk with Shaheen Samavati, Co-founder and CEO of VeraContent. In this talk we’ll explore the topic of adapting your content to local markets.
It’s a question every global marketer faces: Should you create tailored content for every international market you operate in, or are there some channels where it’s best to stick with just one language?
You want to tailor your message as much as possible to each local audience, but if content operations become too complicated you can lose control of the messaging and hurt instead of help your reputation internationally.
Shaheen can expand on the top considerations you should make before localizing your marketing content, breaking it down by factors to consider and the best practices she’s seen across different digital marketing channels, including social media.
Who is our speaker?
Shaheen Samavati leads VeraContent, an agency that manages global social media and content marketing channels for international brands, with a special focus on key European markets.
After starting her career as a journalist in the US, she moved to Spain in 2010, where she completed an MBA at IE Business School, worked in corporate communication, and formed part of the founding team of real estate startup Spotahome before launching VeraContent in 2016.
Today she oversees the company’s talented team of 12 in-house staff members and more than 200 hand-picked freelancers who expertly tailor blogs, social media pages, and other marketing content for European markets and beyond.
Shaheen also launched The Content Mix, a community for those looking to advance in their content careers.