When: April 23th 2026 19h
Where: Impact Hub Málaga
Calle Callejones del Perchel 8 29002 Málaga
Join us at Impact Hub Málaga – Perchel for a new meetup: Mastering demand in B2B. There’s a lot of discussion, debates and ideas around the concept of demand generation, demand creation vs. Lead generation / demand capture. Ferdinand Goetzen will share some ideas and examples of what is actually working (e.g. hot take: there’s no such thing as creating demand…)
About the speaker
Ferdinand loves to build and grow great B2B tech businesses.
He’s one of the co-founders of The Growth Syndicate, a B2B marketing agency that helps companies like Cradle, Langwatch, Axual, Frends and Cutr drive actual revenue through marketing.
Previously:
Founded Reveall (acquired by NEXT in 2023)
Director of Growth at 3D Hubs ($330m exit to Protolabs in 2021).
Chief Marketing Officer at Recruitee (Acquired by PSG in 2021)
Lead Growth Trainer at Growth Tribe (taught 2,000+ professionals)
Spoke at SaaStock, SaaSiest, Upgrade100 and Emerce.
Appeared as a guest on podcasts by Sean Ellis, Louis Grenier, Kieran Flannagan and Scott Tousley.