Join us at Impact Hub Malaga for a new talk with Zoe Coleman, Digital Marketing Consultant, for a talk about the Pros and Pitfalls of LinkedIn Ads.

Are you considering LinkedIn Ads but unsure if they’re worth the investment—or how to make them work for your business? In this talk, you’ll discover how to leverage LinkedIn Ads strategically, avoiding costly mistakes while maximizing ROI. We’ll explore the platform’s strengths (like high-converting lead gen forms) and weaknesses (its steep costs and clunky interface), along with practical tips for targeting, bidding, and creative optimization. Most importantly, you’ll learn why a strong follow-up strategy is critical and how to align LinkedIn Ads with your broader marketing goals. Whether you’re new to LinkedIn Ads or looking to refine your approach, this session will equip you with actionable insights to turn clicks into high-value conversions.

Who is the speaker

Zoe is a strategic digital marketing consultant with over a decade of experience.

For the last 10 years she’s been driving results in-house for B2B companies within a variety of industries. She has specialist knowledge in SEO, paid advertising, content, data analysis and strategy.

Zoe’s approach is to learn as much about your business, niche and ideal customer as possible. Where are you coming from and where would you like to be? What keeps your target audience up at night? Where do they spend time online?

Her approach follows these four principles:

✨ Commercial Awareness ✨
Your business objectives sit at the forefront of the work she does. She wants to provide you with the structure and means to generate leads that convert.

✨ Data-driven decision-making ✨
Data is the bedrock on which effective marketing strategies are built and executed. Using data visualisations, she evaluates your current digital marketing, identifies opportunities and informs future strategy and spend.

✨ Curiosity ✨
She loves immersing herself in your niche – learning all about semantics, events developments and key influencers in the landscape of your sector.

✨ Creativity ✨
She looks for creative solutions to your pain points by thinking about your target audience holistically.

Industries covered include SaaS, biotech / life sciences, publishing and tech.

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