When: January 29th 7 pm
Where: Impact Hub Perchel
Callejones del Perchel 8 29002
Join us at Impact Hub Perchel for a talk with Vanessa Buendia, a CMO-level growth marketing executive with 18 years of experience in creating and building marketing teams in the chaotic Startup ecosystem. Vanessa will explore how to move an organization from chaos to structure by shifting marketing from a misunderstood concept—often viewed merely as “social media” or a “water tap”—into a strategic engine for revenue and long-term business impact
The speaker
Vanessa Buendia is a growth-focused marketing executive with 18 years of experience leading revenue-driven strategies across SaaS, fintech, and the music industry, with a strong specialization in AI-powered transformation for MusicTech and creative platforms. She currently works at Musixmatch, the leading lyrics distributor for digital service providers in the music industry, including Spotify, Amazon Music, Google, Instagram, and more.
Her career spans building and scaling full-funnel growth systems, translating complex AI and music technologies into clear product narratives, and turning marketing into a strategic driver of product adoption, cultural relevance, and long-term revenue. She has scaled teams from 2 to 40 people, reduced CAC from $60 to under $1, and contributed to more than €110M in year-over-year revenue growth.
Originally from Mexico City, she holds a Bachelor’s degree in Communication Sciences from the Instituto Tecnológico de Estudios Superiores Monterrey (ITESM) and a Master’s in Newspaper Journalism from Nottingham Trent University.