Growth Marketing Manager

The position
Shapelets is looking for a talented growth marketing specialist with passion and experience to accelerate growth. You will be part of a small and fast moving team.

Your tasks will be the following:

• Build, scale, optimize and evolve a strategy for acquisition and retention across all  digital marketing channels including SEM, Google Adwords, Facebook, Instagram,  Twitter, Amazon, Web, etc. 
• Define KPIs and own campaign execution and performance analysis on a weekly,monthly, and yearly basis; lead the decision making for why, when, how and where  to allocate paid advertising budget. 
• Build and test models that drive growth strategy to achieve ROAS, CVR, LTV, CAC,and attribution targets.
• Create digital-based purchase journeys that guide customer verticals from product discovery to purchase via email automations, landing pages, & retargeting via social ad channels. 
• Craft comprehensive answers to common sales questions through creating engaging product marketing materials and copywriting.

What we are looking for

• A strategist with proven results in driving growth for a start-up or small company with tactical utilization of media tools within advertising channels/platforms, including tag management systems; build reports and analyze data; and implement  A/B testing and experimentation that’s both accurate and rapid. 
• 3-5+ years experience in digital marketing SaaS,PaaS in any industry or experience in the software or related industries.
• Bachelor’s Degree preferred in Marketing, Business, Statistics, Management or  related fields.
  
   

WHAT WE OFFER