Account Based Marketing (ABM) is about putting the customer at the heart of everything you do. This B2B strategy leverages the relationship between Sales and Marketing to drive real business impact focusing on ‘A Market of ONE’.

B2B purchase decisions are often made by a group of individuals within the company, and it is important to capture the hearts and minds of these individuals using highly personalised communication strategies to deepen relationships and uncover new business opportunities.

Join us and Gopolang Ngale-Lekgetha, Global Marketing Strategy Lead at Vodafone Business Group to tailor marketing for high-value accounts, which results in boosting conversion rates and building strong, personalized relationships.

Who is our speaker?

Gopolang Ngale-Lekgetha is the Global Marketing Strategy Lead for Vodafone Business Group. She is tasked with curating customer focused marketing propositions to help large multinationals and governments intelligently connect their data, things and people through the use of technology.

Prior to moving to join Vodafone Business in Spain, Gopolang was the Executive Head of Marketing at Vodacom Business Africa and has held senior marketing and communications roles in various multinational technology companies such as Microsoft and Oracle with a scope that covered Southern, Eastern and Western Africa. 

Gopolang’s marketing and communications experience spans a period of more than 18 years. She holds various technology certifications, a Communication Science degree and is an MBA graduate from top African Business School GIBS (The University of Pretoria’s Gordon Institute of Business Science). Gopolang is a strategic leader and a passionate storyteller on how through innovation and technology we can transform businesses and drive positive impact in the communities we live and work.

Video of the session:

Find out more about our events

---