When: October 15th 2026 19h
Where: Impact Hub Perchel
Callejones del Perchel, 8 Málaga
Big-brand thinking in a world of small teams, smaller budgets and faster decisions.
What happens when you take the discipline of a global company like P&G and apply it to smaller businesses, leaner teams and faster decisions? Tatiana will share the marketing principles that still hold up outside a corporate structure — from understanding consumers and building strong brands to working effectively across teams and measuring what really matters. Drawing on her experience in brand management, creative strategy and AI consulting, we will explore what is worth keeping from the big-company playbook, what needs to be simplified, and how marketers can combine strategic rigour with the speed, flexibility and new tools available today.
About the speaker
Tatiana Benito is an economist and marketing strategist, former Brand Manager at Procter & Gamble, where she worked on brand strategy and product launches, including the launch of Oral-B toothpaste in Iberia. She is Co-Founder of Koss Studio, a creative agency focused on content and brand communication, and AI for Business, an AI consulting agency helping companies apply artificial intelligence to business and marketing. Her work combines brand building, strategic thinking, creative execution and emerging technology.