You can do everything right in SEO—increase rankings, drive traffic, and attract the right audience—yet still fail to deliver the business results your clients expect. What if the problem isn’t your SEO, but what visitors experience once they arrive?

In this practical, interactive session, we’ll explore how to look at websites through a first-time visitor’s eyes, uncover hidden obstacles that analytics and SEO tools often miss, and identify opportunities to improve results without becoming a UX specialist.

You’ll walk away with the Fresh Eyes Framework, a simple five-step approach to spotting friction, confusion, and missed conversion opportunities in just 15 minutes.

About the speaker

Sarah Marques is a digital strategist with 17 years of experience working at the intersection of technology and human behavior.

Drawing on her background in web design, UX, and customer experience, Sarah challenges conventional thinking about digital success. Revealing why impressive metrics don’t always translate into meaningful results—and why knowing where to look matters as much as knowing what to measure.

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