When: June 26th 2025 19h
Where: Marlife Business Hub – Alameda Principal
Calle Alameda Principal, No. 6, Floor 6, Unit B – 29005 Málaga
Join us at the Marlife Business Hub – Alameda Principal terrace for a talk with Halley Rogers from Walks and Devour Tours to hear about Strategic Storytelling for marketing.
As Halley puts it “telling your own story is powerful — but it’s even more impactful when others share it for you”.
In this talk, you’ll learn how to leverage storytelling to grow your brand’s visibility. We’ll discuss examples from the tourism industry, where stories and compelling visuals are key to inspiring and converting potential customers. You’ll walk away with practical strategies to partner with influencers, pitch yourself or your business to podcasts and press, and build authentic content that connects with your audiences.
This talk is presented by Halley Rogers, Marketing Operations & Communications Manager at Walks and Devour Tours. She oversees earned media, where she’s landed coverage in Forbes, Lonely Planet, Travel + Leisure, and collaborated with influencers reaching thousands of followers. Previously, she helped register over 500,000 U.S. voters at Michelle Obama’s non-profit, When We All Vote on the social and email team. Halley thrives doing mission-driven work, blending strategy and storytelling to build brand trust and drive growth. Originally from New Hampshire (USA) and now based in Málaga, she’s been a member of Digital Marketing Málaga since 2023 and an avid hiker and foodie.